The year-end ‘Most Watched’, ‘Best Tweets’ and ‘Most Played’ lists continue to stream in for the year that was #digital2014.

Part I talked about the changes that improved our digital experience, especially for clients and brand storytelling in 2014.

Now, as year-end lists have tweeted and shared during the past few days, there is a greater chance to see what 2015 holds for digital media, especially for businesses driving messaging and sales through online strategy.

For our final column, we’re shifting to think about 2015 and the latest technology, players and politics influencing our strategy for the New Year:

• New ways for consumer video to play with campaigns and contests: the popularity of the Go Pro and other high quality video available to consumers will keep driving the growing video demand online with incredibly heightened quality. Expect more contests asking customers to submit videos – a way for brands to reduce costs and create that casual, organic feel for their brand. It also wins with customers by engaging them in their daily life and experiences.
• Virtual Reality: The onset of virtual reality devices, like Google Glass goggles, will offer uses another type of digital experience and offer brands new ways to integrate messaging into consumers tech choices.
• Facebook for Business: Facebook is responding to those concerns about the collide of professional and personal lives with Facebook’s own corner of the world just for professionals.
• Digital politics: competitor changes and changes in alliances between key digital players will keep changing the face of social, web and content commerce trends during 2015. Constant monitoring of industry politics will keep your brand part of the conversation and keep your results aligned with the evolving digital space.
• A must watch to start your year: all the trends from #CES2015!

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