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A video game development studio rooted in P.E.I., The Lost Pixels quietly proves that old-school business practices are game-changing in a tech industry that prides itself on moving fast and breaking things.
Prince Edward Island has a long history of punching above its weight in technology industries. Its aerospace sector grew 9.4 per cent last year, and the P.E.I. bioscience cluster is on track to become a billion-dollar industry by 2030. Tucked between those head-line-grabbers is a growing video-game sector—including The Lost Pixels, co-founded by CEO Tyler Noiles and artistic director Jason Condon.
Back in 2021, Noiles spoke to Atlantic Business Magazine about starting fresh after Electronic Arts closed its P.E.I. studio, leaving him and many colleagues jobless. Five years later, the studio has a strong reputation for project-based game development for larger clients—everything from mobile games to character animation and game art. The studio is now 18 Pixels strong, steady and sustainable.
Press ‘Start’
When Noiles was weighing his options after EA’s closure, a friend at Google asked him about losing his former colleagues: “How often do you have people that you enjoy spending time with and believe in? And how often are they all available at once?”
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