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Jeff Squires is the president and CEO of PEI Brewing Company and Whitecap Entertainment (producers/owners of Cavendish Beach Music Festival). Over the past fourteen years Jeff Squires has led both the PEI Brewing Company and Whitecap Entertainment to become industry leaders in the beverage alcohol and entertainment industries. He says he is passionate about promoting P.E.I. and educating visitors on all that the Island has to offer, and that he is proud that his efforts helped grow P.E.I. tourism to a $480 million industry pre-pandemic.
For this episode of Take 5 with the Top 50, Atlantic Business Magazine editor Dawn Chafe asks Jeff how his tourism and hospitality businesses are holding up during the pandemic. They also discuss risk management and what it will take for P.E.I.’s tourism industry to rebound to pre-COVID levels.
For each episode of Atlantic Business Magazine’s Take 5 with the Top 50 CEOs video series, we ask five questions of a 2020 Top 50 CEO award winner. See video below for the full Q&A with Jeff Squires.
Watch the 2021 Top 50 CEO awards at 7:00 pm AST, Thurs., May 6 https://www.atlanticbusinessmagazine.net
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