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Hometown: Dartmouth, N.S.
Alma mater: Dalhousie (BSc 2018); University of Toronto (MSc 2020)
Headquarters: Dartmouth
Founded: 2022
Employees: 4
Think Self-Management provides online, evidence-based programs and resources to equip individuals—through their healthcare providers—to handle their own chronic conditions. The flagship offering, the Packer Managing Fatigue Program, targets severe fatigue associated with various long-term illnesses.
The global self-improvement products and services market was valued at USD $61.5 billion in 2023 and is projected to reach USD $111.6 billion by 2033, with a compound annual growth rate (CAGR) of 6.3 per cent from 2024 to 2033. Meanwhile, the digital self-management sector is emerging as a high-growth sub-sector within HealthTech, with projections estimating it will reach $149.4 billion by 2027.
Atlantic Business’s senior contributor Alec Bruce spoke to creator and founder Michelle Lehman, a research occupational therapist by profession, to understand how she’s been working to launch her proprietary Lab2Market offering.
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