At Medavie, improving the wellbeing of Canadians starts with employees

Posted on January 02, 2023 | Sponsored Content | 0 Comments


Medavie Blue Cross Office, Moncton

Across nine provinces, Medavie’s team of over 8,000 is united by a mission to improve the wellbeing of Canadians. They are guided by the shared values of being caring, accountable, responsive, innovative and community-minded.

It’s no surprise, then, that over the past year, Medavie has received multiple awards for excellence, including: One of the Best Places to Work in Atlantic Canada; Canada’s Top 100 Employers; one of Canada’s Most Admired Corporate Cultures and certification as an Imagine Canada Caring Company. Medavie Blue Cross received Atlantic Business Magazine’s Readers’ Choice Award for Atlantic Canada’s Best Health Insurance Provider and was recently an Insurance Business Canada Excellence Awardee in four categories: Life & Health Insurer of the Year, Digital Innovator of the Year, Excellence in Claims Service and Excellence in Corporate Social Responsibility.

Medavie’s beginnings go back to 1943 when the organization was founded as a co-operative to make hospital stays more affordable. Today, that same drive to create meaningful and important change, fostered by a core set of values, has never been more powerful or evident.

As a health solutions partner, Medavie, through Medavie Blue Cross and Medavie Health Services, continues to develop and deliver innovative and responsive health care services and solutions to meet the evolving needs of its clients, plan members, patients, partners and communities. For instance, through Connected Care, a digital health platform that gives plan members access to a variety of virtual health care services and supports, including digital therapy, text therapy, mindfulness, pharmacogenetic testing, virtual physiotherapy and online doctors. As well, through various mobile integrated health programs that use patient-centered, mobile resources in out-of-hospital environments – community paramedicine, a 24/7 mobile mental health response service, a mobile health bus and more.

“It’s about bringing care to people, when and where they need it,” says Bernard Lord, Medavie’s CEO.

As a not-for-profit organization, Medavie is also committed to its philanthropic work. Through the Medavie Foundation, the organization has invested more than $21 million in community-based organizations since 2011 focused on its core causes of healthy food, active living, youth mental health and post-traumatic stress. This also extends to the causes close to the hearts of Medavie’s employees, by matching the personal hours they volunteer and the dollars they raise through established Time Equals Money and Team Matching Programs.

Importantly, Medavie invests in the wellbeing of its employees. Recognizing that its people are the foundation of its success, Medavie strives to foster an inclusive environment where everyone is comfortable bringing their true selves to work. According to Bernard, “The goal is to ensure our people feel connected, included and inspired in supporting our mission – whether working remotely, in the office or on the front lines of health care.”

To support its employees, Medavie offers flexible work options, family-friendly benefits, performance-based incentives, mentoring and leadership development, training assistance and much more.

“People work with us because they believe in what we do and want to be part of working toward a healthier Canada,” shares Bernard. “Every day, across our organization, there are inspiring examples of our employees rising to support their communities, creating change and making a meaningful difference. That’s what Medavie is about.”

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