Collective works to diversify industry while boosting the BIPOC community
Posted on July 01, 2021 | Atlantic Business Magazine | 0 Comments
In just one year, the founding members of the community-interest collective Change Is Brewing have formed five successful business partnerships with beverage companies in Nova Scotia. And their efforts continue in 2021.
The volunteer group has helped create and market new brews honouring local BIPOC communities and history, with the production taking place at partner breweries and cideries. Time spent with these specialty products has offered a new pathway for conversation and education for non-BIPOC business owners, while at the same time giving them a vehicle to establish deeper connections with potential customers. Returns from the unique efforts are provided to various community-based programs and projects.
The collective launched in June 2020, not long after the murder of George Floyd in the United States. Microbiologist and brewer Giovanni (Gio) Johnson reached out to friends and colleagues to talk through the painful realities for BIPOC (Black, Indigenous, People of Colour) communities in Nova Scotia.
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