Colleen Pace [47], Founder & CEO, Soap in Your Mouth

Company headquarters: Porter’s Lake, N.S., with a second location in Halifax
Founded: Around 2017
Corporate status: Sole proprietorship
Number of employees: 4 – 6, mostly family

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For more than 20 years, Colleen Pace worked in a business where danger was part of the job description. As a stunt performer in Nova Scotia’s film industry, her work included productions such as Haven and Jesse Stone, and put her alongside actors including Pierce Brosnan, Linda Hamilton and Kristen Bell. The work could mean driving off cliffs, drowning on cue or getting beaten up in bathroom stalls.

Today, Pace is building something entirely different: Soap In Your Mouth, a handmade bath-and-body “bakery” that has grown into two Nova Scotia retail locations. One is in rural Porter’s Lake and the other is a newer location in Halifax. She says the latter move, just a few months ago, has propelled the company towards a “seven-figure annual revenue”.

The business is family-run, retail-facing and manufacturing-driven, with products made fresh in-house and ingredients sourced close to home where possible. Pace works with local producers and uses ingredients such as grass-fed tallow, honey and beeswax, turning some farm byproducts that might otherwise go to waste into soaps, bath bombs and other body products. For Pace, the larger story is one of reinvention: leaving behind one extraordinary career, beginning again, and building a distinctly Atlantic Canadian brand with room to grow beyond Nova Scotia.

What is Soap in Your Mouth?

“Soap in Your Mouth is a family-run bath and body bakery. We make our products fresh in-house, much like a bakery would. Instead of walking in and seeing bread and pastries being made, you walk in and see soap and bath bombs being made, and everything comes out fresh daily. The idea is that people can see, smell and experience what we make.”

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