On the Halifax Waterfront at Bishop’s Landing, FRIDA Fine Jewellery presents itself with the kind of understatement only true luxury can afford. Inside, the boutique’s cases reveal 18kt gold, rare stones and the precision work of a world-class atelier—crafted not for everyone, but for those who recognize distinction when they see it.

Founded by designer Carrie Lamb, FRIDA has, for more than 20 years, quietly carved out a place among international luxury brands. The name—dedicated to her daughter Emma and meaning “beautiful and beloved” in Old Norse—signals a business with roots as personal as they are ambitious. Lamb’s path to fine jewellery was unconventional: what began with stringing her grandmother’s jewellery and selling it on a school playground became, through determination and reinvention, a boutique with a global clientele and features in British Vogue.

Today, FRIDA operates at a scale that enables both intimacy and excellence. Pieces are handmade in Canada using only the finest gemstones and diamonds. “Every gem, diamond and pearl is selected for its inherent beauty and quality,” Lamb says. “Every piece is an expression and without question harbours a soul, a voice, a story.”

Celebrating the art of superb craftsmanship, FRIDA offers a bespoke design service allowing clients to interpret their dreams. “From engagement rings to a custom jewel of choice, anything is possible… Luxury is about choice, experience and quality.”

Unlike mass-produced offerings, FRIDA’s creations are one-of-one, shaped by the belief that luxury is as much about the story and the connection as it is about the materials. Lamb’s process is focused, meticulous, and deeply collaborative. The collections reflect this philosophy. CARIBOU delivers bold statement necklaces; OCEAN channels the rhythms of the sea; SHIELD™ explores the interplay of form and energy; and STRATA™, a layered study in luxury, evokes CARRIE LAMB the evolution of both women and design. Each collection speaks to Lamb’s conviction that jewellery is a vessel for narrative and identity—a conviction that resonates with collectors and first-time clients alike.

FRIDA’s position is further strengthened by the addition of Emma Lamb as creative director. The mother-daughter partnership brings agility to the brand, keeping FRIDA attuned to shifts in taste and demand while rooted in the traditions of fine craftsmanship. Their approach transcends trends, championing choice, experience and quality in every detail. As an independent Canadian luxury brand, FRIDA stands apart in a field dominated by multinational conglomerates. Its scale allows for rapid innovation and direct relationships, even as its aspirations remain global.

Looking ahead, Lamb is as ambitious as ever. With Emma shaping FRIDA’s future, the brand is poised not just to participate in the luxury conversation, but to help define and differentiate it within the glittering landscape of designer jewellery.

Together, they are a force of nature. “I design for the many amazing women who have inspired my journey,” Lamb says. “For the daughter in all of us.”

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1477 LOWER WATER STREET, BISHOP’S LANDING, HALIFAX, NOVA SCOTIA | 1.902.492.2947
[email protected]  |  FRIDA.CA  |  @FRIDAFINE