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Fall is in the air and I’m feeling extra spicey today. Not that warm and cozy pumpkin spice either.
Why so spicey? Because of the number of people who responded to our sales team in recent weeks with some version of “We’d be happy to contribute to your next magazine, but our media strategy focuses on earned vs. paid media placement.”
Now, I know my job focuses on the editorial side of the business. And I’m a huge proponent of the church/state relationship between editorial and advertising. Which means I don’t generally talk about advertising or paid/sponsored content (the latter of which is ALWAYS identified for our readers). I don’t ask, or expect, anyone to pay for our journalistic content (you literally can’t buy that).
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