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Mandy Woodland
CEO and co-founder of Amp Health, a medical technology company developing an app to help pre-diabetics make lifestyle changes that can prevent type 2 diabetes.
Hometown: Conception Bay South, N.L.
Alma mater: Memorial University, St. John’s – B.Sc. (Biology); Dalhousie University, Halifax – LL.B.; Saint Mary’s University, Halifax – Master of Technology, Entrepreneurship and Innovation
Headquarters: St. John’s, N.L.
Founded: 2021
Employees: 4
What does Begin AMP Health do?
Prediabetics have higher than normal blood glucose levels and are at risk of developing type 2 diabetes. The company’s Minimol app uses behavioural change techniques combined with machine learning based on users’ blood glucose data to help them make healthier diet and exercise choices by figuring out what motivates them. Customers sign up for a monthly subscription and receive tips and prompts based on the activity and glucose level data coming from their wearable devices, like a Fitbit or Apple Watch. “If your blood sugar is high, you might get a text alerting you and asking what’s going on,” explained Woodland. “We’d give you some prompts and some texts like, ‘If you go for a 10-minute walk and drink some water, then we can get you back in range more quickly.’”
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