Let’s Do Launch: Mike Rizkalla, CEO and co-founder of Snorble, shares his ‘a-ha’ moment and more

Posted on January 02, 2023 | By Lavonne Boutcher | 0 Comments


Mike Rizkalla (Submitted Photo)


Mike Rizkalla, CEO and co-founder of Snorble, a tech startup that invented a robotic toy that interacts with children to help them develop healthy habits and better bedtime routines.

Hometown: St. John’s, N.L.
Alma mater: Memorial University (studied computer and electrical engineering)
Headquarters: New Jersey (over half of the team is based in Halifax, N.S.)
Founded: 2019
Employees: 20

What does Snorble do?
“Our goal is to nurture the development of young children,” says Mike Rizkalla, CEO and co-founder of Snorble. The company’s flagship product is an AI-driven animated character that can read stories, sing songs, play soothing music and encourage kids to wind down at bedtime.



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