Let’s do Launch

Posted on April 21, 2022 | BY LAVONNE BOUTCHER | 0 Comments


Rima Al Shikh (Submitted Photo)


Hometown: Maharda, Syria
Alma mater: Studied chemistry at Al-Baath University in Hims, Syria and computer science at Syrian Virtual University
Headquarters: Halifax, N.S.
Founded: 2021
Employees: 12 (full-time and contract)

What does Begin AI do?

Begin AI’s software makes it easier for businesses to personalize their customers’ online experiences using machine learning. Companies can enhance their applications with AI capabilities without having to invest in expensive infrastructure like servers and data storage.


Smart solutions make it personal

“There’s been an acceleration in smart solutions, and now consumers expect software to be smart. They expect businesses to have stellar services. They expect you to provide them with a service that is tailored to their needs,” said Rima Al Shikh, Begin AI’s founder and CEO. “And, if you try to solve that without machine learning or artificial intelligence, you’ll always be behind.” She said the problem is companies big and small find AI too complex and difficult to evaluate. Begin’s software gives developers an easier and faster way to build AI solutions.

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