Peter Barbour, CEO and founder of Cyno, the virtual health startup he founded to connect employees to wellness programs

Posted on December 17, 2021 | Atlantic Business Magazine | 0 Comments

Peter Barbour (37), CEO and founder of Cyno, a virtual health startup that developed a wellness platform connecting employees to practitioners and programs.

 

Hometown: St. John’s, NL
Alma mater: Memorial University of Newfoundland (Bachelor of Kinesiology; MBA – in progress)
Headquarters: St. John’s, NL
Founded: 2017
Employees: 9


 

What does Cyno do?

“Cyno is an employee wellness platform. We were founded on the mission to make health and wellness more accessible to employees no matter where they’re located,” said Peter Barbour.

Cyno operates like an Employee Assistance Program. Companies pay a per-employee fee and employees get access to a virtual marketplace of health and wellness practitioners and programs.

 

Learning from experience

This is Barbour’s second startup in the health and wellness field. He sold his first business in 2011. “Not a massive exit,” he jokes, but definitely a learning experience. The idea for Cyno came from two things he learned about providing corporate wellness programs. First, that employees want a wide variety of services and programs to choose from, and second, everyone needs equal access.

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