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In 2021, Matt Moore had an unusual vision for the infield of Truro Raceway, located in Bible Hill, Nova Scotia. As the CEO of both the Rath Eastlink Community Centre (RECC) and the Nova Scotia Provincial Exhibition Complex (location of the province’s largest harness racing track), Moore had high hopes for creating one of the most dynamic events to ever come to Atlantic Canada: a four-day rodeo, featuring professional competitors from around Canada and the United States.
“It’s true what they say,” said the 40-year-old Moore, who has 15 years of experience with major event promotions. “If you can see it, you can build it.”
Moore, who has managed event facilities in Alberta and attended the world-famous Calgary Stampede, saw the dream in fine detail. It helped, too, that Moore’s colleague, Kevin Bushey (RECC’s VP of major events and hospitality), had a connection with B.J. Prince—a former rodeo professional and owner of Rawhide Entertainment. Prince and his team produce 20 to 30 rodeos a year.
“To compete (in a rodeo), you have to qualify,” said Moore. “You also have to be carded and ranked. There are lots of moving pieces to putting on a rodeo.” Prince and his team knew how to do this, and did it, for the 2024 Nova Scotia Stampede.
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