The benefits of Benefits for Small Businesses

Posted on September 01, 2021 | Sponsored Content | 0 Comments

Small businesses are the backbone of our economy and communities. In Atlantic Canada, there are close to 80,000 small businesses that play a critical role in supporting growth and innovation in the region.1

To ensure continued viability for the region, the health of small businesses is crucial and for the businesses themselves to succeed, it comes down to the health and wellbeing of their employees.

“Supporting employee health and wellness is core to business resilience,” says David Adams, Vice President, Business Development at Medavie Blue Cross. “That’s why we developed Benefits for Small Business as a cost-effective way for small business owners to protect the health and wellbeing of employees, both during the pandemic and beyond.”

Available in Atlantic Canada and Ontario, this product is specially designed to meet the unique needs of businesses with less than 10 employees. It’s a flexible, convenient and affordable solution that enables small businesses to enjoy the advantages of a “big company” benefits plan.

“As the economic engine of Canada, the success of small businesses is vital to our nation’s success. By helping make health benefits a reality for the owners and employees of small businesses, we believe we are contributing to that success,” says Adams. “Our turnkey plan is designed to pool claims together, lowering the impact of high claims activity and containing costs over time.”

Key elements include stable pricing for must-have benefits, with no deductibles or medical questionnaires required; digital tools for on-the-go plan access and claims management; direct claims payment; access to virtual health care at preferred member rates; easy activation and simple administration. This plan also offers added flexibility with a health spending account option and employee-paid optional coverage for critical illness and additional life insurance.

As we chart a path forward for a strong economic recovery, finding ways to continue to support small business owners, and their employees, is key. As an Atlantic Canada-based health insurer with a mission to improve the wellbeing of Canadians, Medavie Blue Cross is committed to ensuring benefit plans remain flexible and adaptable to everyone’s unique needs, now and into the future. •

1 Government of Canada. Key Small Business Statistics 2020. Available at:

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