The sky’s no limit when your head’s in the cloud

Posted on August 18, 2020 | Sponsored Content | 0 Comments


LEFT: Dan Merzetti, President & CEO. RIGHT: Curtis Fiander, Manager


If your business wasn’t in ‘the cloud’ before COVID-19, you may be thinking about it now. The ability to work anywhere, on any device, is one of the key benefits of cloud-based technology. DSM Telecom has been leading the cloud business phone market in Atlantic Canada since 2010. Back then, ‘cloud’ was not a mainstream term like it is today. Many of DSM’s first clients required some education as to the benefits of cloud phone service. But they quickly understood low up-front capital, less hardware to manage, easy-to-use features and the ability for employees to work from anywhere.

When COVID hit earlier this year, DSM Telecom had already been set up to ‘work from anywhere’ within their own operations. Demand mounted quickly in the early days of COVID with most clients shifting their operations to work from home. These clients simply took advantage of the mobility and soft phone features they already had available to them but perhaps had not relied on them as much up to this point. At the same time, DSM’s conferencing services hit new levels with many businesses scrambling to conduct conference calls as they re-organized their operations.

Another obstacle facing DSM Telecom in its early years was the reputation VoIP had acquired from providers who didn’t do such a great job at it. They often used lower-grade platforms not designed for large scale business offerings such as DSM’s Metaswitch platform, one of the leading telco switches in the world. Meta is designed to house multiple businesses simultaneously, each having its own separate partition on the switch, fed with a multitude of business features and reporting capability. Each user in DSM’s cloud platform gets his or her own Comportal to manage their individual settings, view call history and place calls. And each account also gets an Administrative Comportal to manage the business group as a whole, for things like Auto Attendant, Multiline Hunt Groups and Call History Reports.

AS DSM’s market reach grew it has added a second Metaswitch and additional capacity across the country in redundant data centers and worldwide access to reliable fibre optic networks. DSM Telecom’s hosted communications services can reach any size business, anywhere in the world and its platforms are now integrated with over 200 CRM (Customer Relationship Management) software programs used by businesses such as Sales Force and Microsoft Teams. It can also create integration for a customized CRM, if required. With Microsoft’s recent purchase of Metaswitch Networks DSM is excited to announce that vendors such as DSM Telecom can now offer the voice component of Microsoft Teams. Instead of purchasing your voice services through Microsoft, you can have DSM become your local telco provider with your current purchased Teams licences.

DSM Telecom is also very proud of its partnership with Telax Networks, one of the world’s leading providers of cloud contact centre solutions. Metaswitch certified, Telax services such clients as Health Canada, Victorian Order of Nurses, and SaskTel. DSM cloud contact centre has been accelerating since COVID as the demand for flexible, scalable, and convenient solutions for large enterprises pushes service providers to come up with new technologies and offer innovative solutions. The cloud contact center market is expected to continue to grow at a significant rate and DSM and Telax are excited to be offering the best solution on the market at the very best price.

A couple years prior to COVID, DSM Telecom launched a new soft phone client called Max UC that pushed advanced business features onto softphones that can reside on any mobile device or PC. These advancements along with the continuous strengthening of the home-based internet and wifi networks set the stage for an easy transition to home-based offices. DSM still deploys a private cloud to the office lan to facilitate the desk phones, but when that same employee leaves the office, Max UC takes over and toggles between the public cloud and a cellular network to seamlessly deliver high quality voice.

Another thing DSM Telecom had going for it prior to COVID was economies of scale allowing it to keep pricing extremely competitive. Since the early days, DSM has maintained aggressive pricing while delivering high end services to build economies of scale. This continues to this day as each additional user helps support this model. None of this is possible however without a strong customer support network to onboard, train and support a growing and satisfied client base. DSM is proud of its reputation for quality products, friendly service, telecom expertise and most importantly integrity.

For information call 902-334-2222 or visit

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