UNB’s faculty of management puts the real world into its classrooms

Posted on May 05, 2021 | Sponsored Content | 0 Comments



UNB’s faculty of management combines academic course work with experiential learning opportunities that help students develop skills and prepare them for leadership roles in businesses and communities.

Just ask Kate McPherson (BBA 2019). When she graduated, at 23, Picaroons Brewing Company liked her practical, solutions-oriented dissertation so much they hired her to be their Director of Marketing.

Says Kate, who took the BBA’s Venture Analyst Program working with start-ups on market research, strategy and growth plans: “I feel like I was prepared to take on this role at Picaroons because of the experiential learning I gained while I was still studying.”

Faculty of Management programs include the BBA, MBA, and MQIM (Master in Quantitative Investment Management) with intense experiential learning in both required and elective courses.

Experiential learning doesn’t only include co-op placements and internships; it also partners students with local businesses to solve real-life problems and with local entrepreneurs/inventors to launch real businesses.

The Student Investment Fund course, offered in partnership with Vestcor, teaches students how to manage investment portfolios by managing a real fund that’s currently worth $8 million.

The one-year MQIM interdisciplinary program prepares students for specialized careers in quantitative investing with courses in analytics, coding, and finance. Students may complete the program with an internship or an industry-relevant research project.

BBA and MBA students in Entrepreneurship and Venture Commercialization, Scaling and Investment (including the Venture Analyst Leadership program), respectively, work with entrepreneurs, venture capitalists and business experts through Faculty partnerships with Planet Hatch and the New Brunswick Innovation Foundation.

The Faculty also organizes two well-known competitions with strong professional development components: the APEX Business Plan Competition and the Data Competition (formerly, Data Vis Competition).

Kate, who recently accepted the Director of Marketing position at Fredericton interior design studio Reimagine Designs, says the opportunities at UNB helped her learn “the real-life issues for companies and how to execute the knowledge I gained in classes.” •

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