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Posted on August 19, 2013 | Atlantic Business Magazine | 0 Comments

Alberta bound
P.E.I. Brewing Company lets the good times flow

In a corporate first, the Prince Edward Island Brewing Company can now boast of having two of its products on tap as far west as Alberta. Previously dry residents of the prairie province will be happy to hear that they have two Island brews available for consumption: Gahan Ales and Beach Chair Lager.

According to the corporate web site, Gahan Ales and Beach Chair Lager are “handcrafted on Prince Edward Island the olde-fashioned way – with care and in small batches. We use all natural ingredients, no additives or preservatives, just fresh malted barley, yeast, hops, and pure Island water – delicious!”

Jeff Squires, president of the P.E.I. Brewing Company, noted that their brands will be represented and distributed by Thirsty Cellar Imports (a Calgary-based sales agency).

Thirsty Cellar president Marlene Howard says her company had been looking for a quality line of craft beer to add to their portfolio and that the two Island beers offered the full-bodied flavour they were looking for. “Gahan Ales and Beach Chair Lager … are handcrafted, premium quality, and they are made in P.E.I. – all attributes that Albertans value. We also know that there are many Maritimers currently working in our region. They will be happy to see a great Maritime beer available in Alberta.”

According to early reports, the partnership between Thirsty Cellar Imports and the P.E.I. Brewing Company is off to a great start. The products are already available at 39 Sobeys liquor store outlets across Alberta. It’s a convenient location: over-imbibers can proactively purchase their preferred headache remedies at the same time.

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