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Geographically, the province defines Iceberg Alley as stretching “from the coast of Labrador to the southeast coast of the island of Newfoundland.” This year, no icebergs were spotted south of 48 degrees north in the Northwest Atlantic, a fact that worries Marieke Gow, co-owner of the Artisan Inn and Twine Loft restaurant in Trinity, Trinity Bay.
“As a provincial marketing piece, it’s one of the things that brings one of the highest levels of attention from international tourists to Newfoundland,” she said. “It helps give us a competitive edge. If someone really wants to go see icebergs, they’re not planning a trip to Ontario.”
Gow said the publicity helps fuel demand for next year’s bookings, so she wonders what impact the lack of icebergs this year will have on demand next year. She also has concerns about how abundant icebergs will be in the years and decades to come. “Are we at a point that this is the new normal or is this just one of the slower iceberg seasons and next year it’s going to be amazing again?” said Gow.
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