When you deal with Wedgwood Insurance, you’re dealing with a completely Atlantic Canadian-owned independent insurance brokerage.

They have no outside capital or outside investors, so the advice their clients get is genuinely independent and not swayed by any insurance company.

“The broker value proposition has historically been based on the trifecta of advocacy, choice and advice,” says Kent Rowe, Vice President, Commercial. “We don’t offer off-the-shelf solutions. Our job as a broker is to discover your needs, go to the market, find the best solution to meet those needs, and bring those back to you.”

And that person you’re standing beside at the grocery store? It could be your Account Manager. Wedgwood understands businesses’ and consumers’ needs and challenges because their 65 staff live and work there, too. No call centers, no remote workforce. Wedgwood’s team is ingrained in their local communities — coaching youth baseball, volunteering on boards, and rolling up their sleeves at the local Kinsmen or Rotary Club.

“We’re thrilled to be recognized as one of Atlantic Canada’s Best Places to Work,” says Wedgwood President Tom Hickey. “That reflects the culture we have built here. We’ve got three central core values: leadership, commitment, and preparation. Everything we do, from our client experience to our team interactions, we try to live those values.”

In 2020, Wedgwood partnered with Newfoundland-based Cyno, a virtual healthcare platform that provides their team access to healthcare services from the comfort of their home. “The uptake we’ve seen from our team is tremendous,” says Jamie Ross, Marketing & Communications. “From in-home or even in-office blood collection to group Zumba classes to financial planning, they’ve booked a wide variety of services unique to their wants and needs.”

Says Hickey: “We invest in our people because successful people make successful businesses. Our team, our culture, our way of doing things — that is our competitive advantage.”