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Posted on May 03, 2016 | Atlantic Business Magazine | 0 Comments

Trump tourism
How Atlantic Canada’s tourism marketers could follow in a disk jockey’s footsteps

A CAPE BRETON disc jockey’s tongue-in-cheek website inviting Americans to immigrate to Canada if Donald Trump becomes president has created more publicity for the island than any multi milliondollar marketing campaign could.

We doubt the website will convince Yanks to move to Cape Breton en masse, but the site might give the island’s tourism industry a boost, especially if Americans get a hankering to visit and see what all the fuss is about. But are there other ingenious ways Atlantic Canada could woo well-to-do residents south of the border to visit the region? Here are three other Trumpcentric suggestions.

Danny days We suspect Trump is a guilty pleasure for many Americans. So what if Newfoundland and Labrador let them rub shoulders with the province’s own flamboyant politician, former premier Danny Williams? Just a few thousand dollars buys them the opportunity to hang out with a man known for his fiery rhetoric, carefully coiffed hair and headline-grabbing gestures. And the best part is they don’t have to worry about him ever governing their country.

Alternate reality Donald Trump became a household name in the U.S. thanks to his reality TV show, The Apprentice. We propose P.E.I. get into reality TV, hosting a band of right wing, xenophobic Americans and then filming their exploits on the gentle island as they navigate the metric system, exchange rates, lobster dinners, translating local accents into American and much more. This would be must-see TV.

The Wall Trump made headlines by claiming he’ll build a wall along the U.S.-Mexican border if he’s elected president. But New Brunswick could turn the tables by having Premier Brian Gallant threaten to build a wall along the New Brunswick-U.S. border if Trump wins the presidency. Sure, it could alienate one of the province’s biggest tourism markets and it would be controversial. But you know what they say, there’s no such thing as bad publicity.

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