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Sweet Adaptation
Suzanne Bachur, president of Premiere Suites Atlantic, lets nothing derail her steadily successful, now nationalizing, “home-away-from-home” hospitality business
If you understand only one thing about Suzanne Bachur, understand this: She hates the word, pivot.
“Oh no,” she says, with a quick, dismissive laugh, “I really don’t care for that word at all. It makes it sound like, over the past 24 years, we haven’t always striven to do better.”
By “better”, the honcho of Premiere Suites (Atlantic) means survive, and even thrive, in the constantly changing, notoriously challenging business of corporate hospitality. She’s been a partner (with Halifax real estate baron Jim Spatz) since its inception in Halifax in 1999. As president, she says, “I’m directly involved in managing Halifax, Moncton and St. John’s daily operations… [and] in the creation of the brand.”
That brand provides, if she does say so herself, “high quality, temporary residences”—many leased from home and apartment building owners—“for business travel, employee relocation, home insurance claims, or even extended vacations… with over 1,600 suites in 38 cities in Atlantic Canada, Quebec, Ontario, the prairies and British Columbia.”
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